The internet as a marketing tool is a very powerful resource for making money on the Internet but even its reach can be limited if you fail to use it to its full potential. By having a site you can connect with billions of customers globally but they must be able to find you in the first place. There is where your SEO comes in.

SEO position refers to the place of your site each time it shows up on the SERP (Search engine result page) for an internet search done by someone. Simply put when a search engine is used to search for keywords, a list of links is generated that match all or specific parts of the keyword used.

Most will attempt to list the links in order of importance or relevance; if the search engine works that way then people are more likely to choose the first one. In fact, an estimated 80% of people will click on the top three links so a high position is vitalTo avoid penalties, non quality visitors and removal from a search engine, it is best to keep your site user friendly with simple SEO tactics.

Here are the most basic tips and why they are important:
1. Make sure your content is true, well written and grammatically correct. Avoid being long winded and using fancy jargon that your visitors may not understand.
2. Use page titles that describe your page to make assessing information easier and quicker.
3. Use Real Headings; specifically h1-h6 tags, instead of images or flash replacements on your page since search engines tend to ignore the former but might penalize you for the latter.
4. Make URL’s user friendly because those with query strings may be overlooked by search engines while a search is being done even when relevant.
5. Increase accessibility by using real headings, simple paragraphs and uncomplicated lists so that search engines can find your site.
6. Using search engines and directories is a good move to make your site visible but when choosing directories aim for ones specific you your site or more widely used general ones like Yahoo Directory.
7. Make your site in a way that people want to link it to theirs (tip number one is important here).
8. Be honest with the search engines you use because any attempt to pad you site with links or keywords just to drive more traffic could get you penalized or worse yet, blacklisted for search directories.
9. Framing your site can cause missing links which can drive visitors away as well as hinder search engines from reading it properly.
10. Use descriptions instead of tags where necessary. Many search engines ignore tags due to spamming so a clear and concise description may be better.
11. When using browser detection software, make sure it does not prevent search engine spiders from accessing your page since this is the only way they can read it.

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